Tourism Malaysia, led by YBhg. Dato’ Roslan Tan Sri Abdul Rahman, participated in the World Travel Market 2023 at ExCeL London, showcasing ecotourism and sustainability initiatives alongside seven state tourism boards. With a strong focus on the UK market, Malaysia aims to welcome 16.1 million international tourists in 2023, projecting MYR49.2 billion in tourism receipts and targeting ambitious goals for the next Visit Malaysia Year (VMY) in 2026.